PROJECT OVERVIEW
Following an alarming gap in the communication schedule, the Roland Heroes Brand Campaign was currently being developed as a brand build exercise. In order to receive full backing required to deliver this campaign I agreed to deliver a sales lead campaign to boost sales of the flagship model.
Following an alarming gap in the communication schedule, the Roland Heroes Brand Campaign was currently being developed as a brand build exercise. In order to receive full backing required to deliver this campaign I agreed to deliver a sales lead campaign to boost sales of the flagship model.
A series of video shorts was proposed, following a Quick Cuts editing style. Each video short highlighted each of the five unique selling points for this product - Versatility, Quality, Return on Investment and Synergy.
Creative Pitch
Visual Steer
Visual Steer
The internal pitch involved an a mock-up video demonstrating the style and pace of how the visual storytelling would be delivered and a storyboard of each sequence that would be captured.
This was unlike anything proposed before and the faced paced energy proposed was embraced a direction we should incorporate across more of our campaigns.
Production
Pre & Post
The greatest challenge faced was the lack of time and resources available to me. To confidently capture the number of sequences required would be an extensive process, where as my time was already committed to the Roland Heroes Brand Campaign. A two birds, one stone approach was taken - using the Roland Hero filming schedule as a vehicle to double down and capture footage for both campaigns.
The greatest challenge faced was the lack of time and resources available to me. To confidently capture the number of sequences required would be an extensive process, where as my time was already committed to the Roland Heroes Brand Campaign. A two birds, one stone approach was taken - using the Roland Hero filming schedule as a vehicle to double down and capture footage for both campaigns.
As a result, the footage was collectively captured in over three countries with two production teams, I directed and 'starred' in the videos as well as showcasing applications designed exclusively for the campaign. The rushes were delivered to my production agency who completed the final edit and titles under my direction.
